Bud Light

[Szdfan]

This cracked me up and it's a testament to how not everything on the Internet is true:



The Dunning-Kruger Times is a satire site. The article starts off:

Every year, millions of people travel to the largest volksfest in the world: Oktoberfest. Held in a town called Okto on the Bavarian side of the Swiss Alps, the 6-day party is filled with fair food from across the world and nearly every beer brewed anywhere on the planet.

That's not what Oktoberfest is.

But what I found really hilarious is the idea that Budweiser products would be welcome at Oktoberfest. Ever. At all.

Germans take their beer extremely seriously. It's part of their cultural identity. Beer production is regulated by the Beer Purity Law that dates back to 1516 and determines which ingredients are allowed to brew beer. Bud Light doesn't meet these regulations.

Furthermore, by law, Oktoberfest has to use beer from local Munich breweries.

I lived in Germany prior to the craft beer revolution in the US. Budweiser and Bud Light were often mocked as the epitome of bad American food.

[Soloist]

I lived in Germany prior to the craft beer revolution in the US. Budweiser and Bud Light were often mocked as the epitome of bad American food.

I know what it always got compared to…

[Dan Z]

I'm ahead of the game - I've been boycotting Bud Light for over 60 years now.

[Soloist]

I'm ahead of the game - I've been boycotting Bud Light for over 60 years now.

Never tried it myself either

[RZehr]

A boycott? When have those worked?

I'm ahead of the game - I've been boycotting Bud Light for over 60 years now.

Lots of us have been for decades. Hasn’t seemed to have much impact.

[Soloist]

A boycott? When have those worked?

I'm ahead of the game - I've been boycotting Bud Light for over 60 years now.

Lots of us have been for decades. Hasn’t seemed to have much impact.

Just give it another couple hundred. We will win in the end

[RZehr]

A boycott? When have those worked?

I'm ahead of the game - I've been boycotting Bud Light for over 60 years now.

Lots of us have been for decades. Hasn’t seemed to have much impact.

Just give it another couple hundred. We will win in the end

Ah. That must be the key to successful boycotts. I’m just looking at too short of time.
Kmart is gone. Early 1990’s boycott target.

[Szdfan]

The boycott against Budweiser is unusual because it seems to have been effective and actually hurt their sales in the short term. However it's my understanding that the brand has been in decline for a long time, probably because of the rise of craft beers.

[Ken]

The boycott against Budweiser is unusual because it seems to have been effective and actually hurt their sales in the short term. However it's my understanding that the brand has been in decline for a long time, probably because of the rise of craft beers.

Per-capita beer consumption in the US is also declining and at 50-year lows. So all the big brands are probably declining.

[steve-in-kville]

I lived in Germany prior to the craft beer revolution in the US. Budweiser and Bud Light were often mocked as the epitome of bad American food.

I know what it always got compared to…

I bet you do