Robert wrote: ↑Tue Nov 08, 2022 1:00 am
Twitter has had a massive increase in subscribers and it has had the maximum amount of posts the site has ever had. So far, it seems to be a net positive. Those advertisers who are pulling back are the dumb ones right now if we are just looking at numbers.
I am finding it quite entertaining myself. I have not posted anything, but am just enjoying the view. Well, I did post one thing ...
Ban Assault hammers.
When I look at Twitter I see lots of lots of advertising, from major banks to sports betting (unfortunately this is being allowed in Ohio next year) to various tech startups.
Interestingly Musk has said he wants to move away from relying on advertising. Facebook is experiencing massive drops in ad revenue.
Robert wrote: ↑Tue Nov 08, 2022 1:00 am
Twitter has had a massive increase in subscribers and it has had the maximum amount of posts the site has ever had. So far, it seems to be a net positive. Those advertisers who are pulling back are the dumb ones right now if we are just looking at numbers.
I am finding it quite entertaining myself. I have not posted anything, but am just enjoying the view. Well, I did post one thing ...
Ban Assault hammers.
When I look at Twitter I see lots of lots of advertising, from major banks to sports betting (unfortunately this is being allowed in Ohio next year) to various tech startups.
Interestingly Musk has said he wants to move away from relying on advertising. Facebook is experiencing massive drops in ad revenue.
With all the ups and downs of Facebook, it has remained one of the best advertising ROI for my business. Their core business model is fine, not that it couldn't be improved; their current problems are due to other things. Like the metaverse investments.
Robert wrote: ↑Tue Nov 08, 2022 1:00 am
Twitter has had a massive increase in subscribers and it has had the maximum amount of posts the site has ever had. So far, it seems to be a net positive. Those advertisers who are pulling back are the dumb ones right now if we are just looking at numbers.
I am finding it quite entertaining myself. I have not posted anything, but am just enjoying the view. Well, I did post one thing ...
Ban Assault hammers.
When I look at Twitter I see lots of lots of advertising, from major banks to sports betting (unfortunately this is being allowed in Ohio next year) to various tech startups.
Interestingly Musk has said he wants to move away from relying on advertising. Facebook is experiencing massive drops in ad revenue.
With all the ups and downs of Facebook, it has remained one of the best advertising ROI for my business. Their core business model is fine, not that it couldn't be improved; their current problems are due to other things. Like the metaverse investments.
Would not want to be a major investor in Facebook right now since they have bled off nearly 3/4 of their value in 2022 and don't seem to have any way to get it back. That's worse than Bitcoin and Uber and other tech companies by far.
0 x
A fool can throw out more questions than a wise man can answer. -RZehr
Ken wrote: ↑Tue Nov 08, 2022 10:01 am
Would not want to be a major investor in Facebook right now since they have bled off nearly 3/4 of their value in 2022 and don't seem to have any way to get it back. That's worse than Bitcoin and Uber and other tech companies by far.
I'm talking from the perspective of an advertiser, but yes, from the perspective of an investor, for sure. I'm pragmatic about Facebook. As long as it works, I'll use it. If it stops working, then on to something else. One of the problems with looking elsewhere for advertising is that there is no other similar replacement with the kind of reach that Facebook has/had. There are so many platforms these days that you just can't cover them all other than by using digital advertising services that show your ads all over the spectrum of internet-connected digital media. And then you have to create ads that work with all those different systems. And it gets expensive.
Robert wrote: ↑Tue Nov 08, 2022 1:00 am
Twitter has had a massive increase in subscribers and it has had the maximum amount of posts the site has ever had. So far, it seems to be a net positive. Those advertisers who are pulling back are the dumb ones right now if we are just looking at numbers.
I am finding it quite entertaining myself. I have not posted anything, but am just enjoying the view. Well, I did post one thing ...
Ban Assault hammers.
When I look at Twitter I see lots of lots of advertising, from major banks to sports betting (unfortunately this is being allowed in Ohio next year) to various tech startups.
Interestingly Musk has said he wants to move away from relying on advertising. Facebook is experiencing massive drops in ad revenue.
With all the ups and downs of Facebook, it has remained one of the best advertising ROI for my business. Their core business model is fine, not that it couldn't be improved; their current problems are due to other things. Like the metaverse investments.
Facebook’s ad model imploded recently when Apple changed from an opt-out to an opt-in model for consumers choosing to share their data (for free) with people like Facebook. Without that data, Facebook doesn’t have a compelling product to offer advertisers.
Josh wrote: ↑Tue Nov 08, 2022 11:40 amFacebook’s ad model imploded recently when Apple changed from an opt-out to an opt-in model for consumers choosing to share their data (for free) with people like Facebook. Without that data, Facebook doesn’t have a compelling product to offer advertisers.
I'm aware of that change, but it hasn't made a difference for my ad effectiveness. Of course, it will take awhile for that change to filter through iPhones, some of which will opt in, and not everybody has iPhones. Also, my advertising is local, and mostly targeted to people who already follow my business or have visited in the past. I think the new Apple policy will hurt the big advertisers more because they are the ones who deal in the vast banks of granular data picked up by Facebook.
Josh wrote: ↑Tue Nov 08, 2022 11:40 amFacebook’s ad model imploded recently when Apple changed from an opt-out to an opt-in model for consumers choosing to share their data (for free) with people like Facebook. Without that data, Facebook doesn’t have a compelling product to offer advertisers.
I'm aware of that change, but it hasn't made a difference for my ad effectiveness. Of course, it will take awhile for that change to filter through iPhones, some of which will opt in, and not everybody has iPhones. Also, my advertising is local, and mostly targeted to people who already follow my business or have visited in the past. I think the new Apple policy will hurt the big advertisers more because they are the ones who deal in the vast banks of granular data picked up by Facebook.
I think you are right. FB can easily target ads to local areas and markets because they can tell where people are logging-in from even if they aren't tracking your exact location. But without data big corporations can't target national ad campaigns to specific consumers nationwide that fit the exact narrow profile that they want.
Maybe Facebook should focus on more local community services and news like old-school newspapers used to. And stop trying to be the one-stop corporate portal for mega corporations. That would be a change for the positive I think.
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A fool can throw out more questions than a wise man can answer. -RZehr
Josh wrote: ↑Tue Nov 08, 2022 12:16 pm
Over time FB’s geographic targeting will stop working. That was one of the changes Apple did.
Ultimately Apple and Google are going to want those ad dollars for themselves instead of giving them away to Facebook for free.
It will still work just fine as long as people enter their home address into their Facebook profile. And I'm pretty sure that FB has the data capabilities to know most everyone's home address. They don't need to track your every location every moment of the day to know where you live and then be able to target local ads to you.
0 x
A fool can throw out more questions than a wise man can answer. -RZehr
By the numbers: Last quarter, Apple said it made $19.6 billion from services like advertising, the App Store, Apple Music, iCloud, Apple News, Apple TV+ and Apple Pay — representing nearly 25% of its quarterly revenue.
In the same quarter five years ago, services represented just 13% of Apple’s overall revenue.
Apple doesn’t break out how much of its services revenue comes from advertising, but a Bloomberg report suggests the company currently brings in around $4 billion annually in ad revenue.
Analysts estimate that Apple's ad business could reach $6 billion by 2025. For comparison, Snapchat, which receives almost all of its money from ads, brought in $4.1 billion in revenue last year. Twitter made $4.5 billion in advertising last year.
So why would I as a retailer want to buy "Apple ads"? Where do the ads show? I'm trying to understand how Apple would want to use the ad dollars I currently spend on Facebook or elsewhere.
