By the numbers: Last quarter, Apple said it made $19.6 billion from services like advertising, the App Store, Apple Music, iCloud, Apple News, Apple TV+ and Apple Pay — representing nearly 25% of its quarterly revenue.
In the same quarter five years ago, services represented just 13% of Apple’s overall revenue.
Apple doesn’t break out how much of its services revenue comes from advertising, but a Bloomberg report suggests the company currently brings in around $4 billion annually in ad revenue.
Analysts estimate that Apple's ad business could reach $6 billion by 2025. For comparison, Snapchat, which receives almost all of its money from ads, brought in $4.1 billion in revenue last year. Twitter made $4.5 billion in advertising last year.
So why would I as a retailer want to buy "Apple ads"? Where do the ads show? I'm trying to understand how Apple would want to use the ad dollars I currently spend on Facebook or elsewhere.
That is a good question. The only "Apple" ads I ever actually see are those that get pushed out through in-app ads on my phone when I'm using the free version of some app and don't want to pay for the add-free version.
Are they taking a cut of all that advertising? I don't think I ever get any ads pushed to me by Apple directly. At least not that I'm aware of.
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A fool can throw out more questions than a wise man can answer. -RZehr
Ken wrote: ↑Tue Nov 08, 2022 12:27 pmIt will still work just fine as long as people enter their home address into their Facebook profile. And I'm pretty sure that FB has the data capabilities to know most everyone's home address. They don't need to track your every location every moment of the day to know where you live and then be able to target local ads to you.
No, that's not how it works. The changes Apple made make it so Facebook cannot track your online activity when you are doing things other than actively using the Facebook app itself, and even within the Facebook app, it can't track certain things unless explictly opt-in.
Ken wrote: ↑Tue Nov 08, 2022 1:06 pm
That is a good question. The only "Apple" ads I ever actually see are those that get pushed out through in-app ads on my phone when I'm using the free version of some app and don't want to pay for the add-free version.
Are they taking a cut of all that advertising? I don't think I ever get any ads pushed to me by Apple directly. At least not that I'm aware of.
This is my guess: Apple wants a cut of Facebook's ad revenue for ads that show on Apple devices. Facebooks says no. Apple says get out of our sandbox.
Ken wrote: ↑Tue Nov 08, 2022 1:06 pm
That is a good question. The only "Apple" ads I ever actually see are those that get pushed out through in-app ads on my phone when I'm using the free version of some app and don't want to pay for the add-free version.
Are they taking a cut of all that advertising? I don't think I ever get any ads pushed to me by Apple directly. At least not that I'm aware of.
This is my guess: Apple wants a cut of Facebook's ad revenue for ads that show on Apple devices. Facebooks says no. Apple says get out of our sandbox.
Apple wants to promote a privacy-first platform, which is something a lot of consumers want. Apple gets no benefit from allowing third parties to harvest consumer data. So there is no reason for Apple not to improve the security and privacy of their products and platform.
Ken wrote: ↑Tue Nov 08, 2022 12:27 pmIt will still work just fine as long as people enter their home address into their Facebook profile. And I'm pretty sure that FB has the data capabilities to know most everyone's home address. They don't need to track your every location every moment of the day to know where you live and then be able to target local ads to you.
No, that's not how it works. The changes Apple made make it so Facebook cannot track your online activity when you are doing things other than actively using the Facebook app itself, and even within the Facebook app, it can't track certain things unless explictly opt-in.
They don't need to track my online browsing activity to know that I live near w-grocery store, x-auto mechanic, y-Thai restaurant, and z-dry cleaners and use that geographic information to push out ads and/or coupons to me for the local businesses that are in my neighborhood.
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A fool can throw out more questions than a wise man can answer. -RZehr
Ken wrote: ↑Tue Nov 08, 2022 1:26 pm
They don't need to track my online browsing activity to know that I live near w-grocery store, x-auto mechanic, y-Thai restaurant, and z-dry cleaners and use that geographic information to push out ads and/or coupons to me for the local businesses that are in my neighborhood.
Ken wrote: ↑Tue Nov 08, 2022 1:26 pm
They don't need to track my online browsing activity to know that I live near w-grocery store, x-auto mechanic, y-Thai restaurant, and z-dry cleaners and use that geographic information to push out ads and/or coupons to me for the local businesses that are in my neighborhood.
That's not how online ads and marketing work.
Only because they choose not to do it that way. But they easily could if they wanted.
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A fool can throw out more questions than a wise man can answer. -RZehr
Ken wrote: ↑Tue Nov 08, 2022 1:26 pm
They don't need to track my online browsing activity to know that I live near w-grocery store, x-auto mechanic, y-Thai restaurant, and z-dry cleaners and use that geographic information to push out ads and/or coupons to me for the local businesses that are in my neighborhood.
That's not how online ads and marketing work.
Only because they choose not to do it that way. But they easily could if they wanted.
Real time data and real location tracking is much more valuable and therefore marketable to advertisers. I live right by a pub but I never go there. Ads from bars are wasted on me. I'm sure Google and Facebook know this.
mike wrote: ↑Tue Nov 08, 2022 1:47 pm
...I live right by a pub but I never go there. Ads from bars are wasted on me. I'm sure Google and Facebook know this.
For all they know, they seem ignorant at times. I get ads in Spanish, including remittance services to latin America even though y have never lived there and am semi literate at best in Spanish. I am happily married for 21 years and they routinely offer ads for dating services to meet Asian girls... I imagine if you clicked on something, even by mistake, you would be eternally flooded with similar ads. For awhile I offered feedback (I always chose "inappropriate" option) but it seemed to get worse. Maybe any engagement, including negative feedback, is considered positive.
mike wrote: ↑Tue Nov 08, 2022 1:47 pm
...I live right by a pub but I never go there. Ads from bars are wasted on me. I'm sure Google and Facebook know this.
For all they know, they seem ignorant at times. I get ads in Spanish, including remittance services to latin America even though y have never lived there and am semi literate at best in Spanish. I am happily married for 21 years and they routinely offer ads for dating services to meet Asian girls... I imagine if you clicked on something, even by mistake, you would be eternally flooded with similar ads. For awhile I offered feedback (I always chose "inappropriate" option) but it seemed to get worse. Maybe any engagement, including negative feedback, is considered positive.
Living in a city of a bazillion people piled on top of each other, you probably are a confusing mess to the tracking apps.
