Bud Light

[ohio jones]

Even better:

It wasn't just Bud Light.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted away from traditional favorites to other forms of alcohol — and in a growing number of cases, avoiding alcoholic beverages altogether.

"It was a tough year for beer," said David Steinman, BMI vice president and executive editor.

For the first time since 1999, he said, beer shipments were on track to fall below 200 million barrels.

[mike]

Even better:

It wasn't just Bud Light.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted away from traditional favorites to other forms of alcohol — and in a growing number of cases, avoiding alcoholic beverages altogether.

"It was a tough year for beer," said David Steinman, BMI vice president and executive editor.

For the first time since 1999, he said, beer shipments were on track to fall below 200 million barrels.

yay

[Ernie]

Even better:

It wasn't just Bud Light.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted away from traditional favorites to other forms of alcohol — and in a growing number of cases, avoiding alcoholic beverages altogether.

"It was a tough year for beer," said David Steinman, BMI vice president and executive editor.

For the first time since 1999, he said, beer shipments were on track to fall below 200 million barrels.

yay

You prefer that Americans drink other alcoholic beverages as compared to beer?

https://www.grandviewresearch.com/indus ... ges-market

https://www.technavio.com/report/alcoho ... y-analysis

[Soloist]

As someone who used to drink, I tried beer once. I don’t understand why anyone would want to drink that stuff.

I was always into the dessert wine scene.

[ohio jones]

You prefer that Americans drink other alcoholic beverages as compared to beer?

Not particularly, but the quote does address this as well.

Even better:

It wasn't just Bud Light.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted away from traditional favorites to other forms of alcohol — and in a growing number of cases, avoiding alcoholic beverages altogether.

"It was a tough year for beer," said David Steinman, BMI vice president and executive editor.

For the first time since 1999, he said, beer shipments were on track to fall below 200 million barrels.

If you want to look at statistics, there's this:

Most no-alcohol segments outstripped their parent categories in the US in 2023, with no-alcohol beer a key growth driver and no-alcohol spirits gaining traction in what is their third-largest global market. No-alcohol beer volumes increased by +19%, while no-alcohol spirits surged by +38% off a smaller base. Both are expected to register strong double-digit growth to 2028, with no-alcohol wine making smaller but still robust gains.

“The no-alcohol drinker population has grown significantly in several markets around the world, including the US – where it is rising from a very low base,” observes Halstead. According to IWSR Bevtrac consumer data, the proportion of drinkers consuming no-alcohol products in the US doubled from 6% in late 2023 to 13% in early 2024.

[ken_sylvania]

“The no-alcohol drinker population has grown significantly in several markets around the world, including the US – where it is rising from a very low base,” observes Halstead. According to IWSR Bevtrac consumer data, the proportion of drinkers consuming no-alcohol products in the US doubled from 6% in late 2023 to 13% in early 2024.

I guess I grew up in a very sheltered environment. I had assumed for many years that the percentage of Americans drinking non-alcoholic beverages was greater than 10%.

[Judas Maccabeus]

As someone who used to drink, I tried beer once. I don’t understand why anyone would want to drink that stuff.

I was always into the dessert wine scene.

If you got any of the American stuff, I can understand why you would feel that way. I am not even tempted.

If you happen to be in Germany, the temptation increases dramatically. Still, I resist.

[cooper]

I guess I grew up in a very sheltered environment. I had assumed for many years that the percentage of Americans drinking non-alcoholic beverages was greater than 10%.

I think this refers to people drinking non alcoholic beer. 38% of US adults abstain from alcohol according to a quick Google search.

[Szdfan]

You prefer that Americans drink other alcoholic beverages as compared to beer?

Not particularly, but the quote does address this as well.

Even better:

It wasn't just Bud Light.

The past year saw the lowest level of beer consumed in the U.S. in a generation, according to industry group Beer Marketer's Insights, as consumers shifted away from traditional favorites to other forms of alcohol — and in a growing number of cases, avoiding alcoholic beverages altogether.

"It was a tough year for beer," said David Steinman, BMI vice president and executive editor.

For the first time since 1999, he said, beer shipments were on track to fall below 200 million barrels.

If you want to look at statistics, there's this:

Most no-alcohol segments outstripped their parent categories in the US in 2023, with no-alcohol beer a key growth driver and no-alcohol spirits gaining traction in what is their third-largest global market. No-alcohol beer volumes increased by +19%, while no-alcohol spirits surged by +38% off a smaller base. Both are expected to register strong double-digit growth to 2028, with no-alcohol wine making smaller but still robust gains.

“The no-alcohol drinker population has grown significantly in several markets around the world, including the US – where it is rising from a very low base,” observes Halstead. According to IWSR Bevtrac consumer data, the proportion of drinkers consuming no-alcohol products in the US doubled from 6% in late 2023 to 13% in early 2024.

It’s because people are switching from alcohol to marijuana products.

[Ken]

You prefer that Americans drink other alcoholic beverages as compared to beer?

Not particularly, but the quote does address this as well.

Even better:

If you want to look at statistics, there's this:

Most no-alcohol segments outstripped their parent categories in the US in 2023, with no-alcohol beer a key growth driver and no-alcohol spirits gaining traction in what is their third-largest global market. No-alcohol beer volumes increased by +19%, while no-alcohol spirits surged by +38% off a smaller base. Both are expected to register strong double-digit growth to 2028, with no-alcohol wine making smaller but still robust gains.

“The no-alcohol drinker population has grown significantly in several markets around the world, including the US – where it is rising from a very low base,” observes Halstead. According to IWSR Bevtrac consumer data, the proportion of drinkers consuming no-alcohol products in the US doubled from 6% in late 2023 to 13% in early 2024.

It’s because people are switching from alcohol to marijuana products.

I think there is also a pandemic "hangover" effect.

The whole bar business obviously fell through the roof during the pandemic and people just changed their habits. Now with the pandemic over, people aren't rushing back into the bars like pre 2020. They have just found other things to do. At least that seems to be the case around here.